brand development prices

The purpose of the interview is to gather information necessary for developing a brand's positioning/architecture/communications strategy. Interviews are conducted one-on-one, offline, and do not require prior familiarization with the interview questions. Depot conducts a maximum of 20 interviews.

Interviews can be conducted with:

1. with key employees of the company
2. with corporate clients and partners
3. with consumers of products

Deep dive into the specifics of the task and study of the client's business/product. Depot studies, analyzes, and structures information based on the following parameters: Brand target audience. We study its drivers and barriers, unmet needs, identify key groups and their profiles, and generate insights. Category and market analysis. We analyze key players, communication space and attributes/RTB, international and local experience, and identify trends in the Product or Company category. We also study the company structure or product portfolio and audit attributes.

Conducting target audience research. The research methodology is tailored to the project's objectives. For example, focus groups with representatives of the target audience.
Purchasing or conducting research with the involvement of a research agency. The methodology is tailored to your specific needs.

The brand portfolio strategy is developed based on the research and analysis conducted and includes:

1. principles of development and basic parameters of the product range concept
2. the main parameters of the portfolio, allowing the Client to both work with existing products and implement new ones
3. determining the feasibility of having products in the portfolio in terms of their relationship to market segments, target audience segments, etc.
4. brand architecture