Exhibition stands for KZS company
2020
Spatial design
Customer
Korolevskiy Pile Plant LLC«
Briefly
In September 2019, KZS – Korolev Pile Plant (the largest pile manufacturer in Russia) approached us with a proposal to participate in the development of an exhibition stand.
visualization
Taking into account the plant's updated corporate identity and after analyzing competitors, we decided to emphasize the following characteristics: minimalist, simple, yet at the same time emphasizing the quality of the piles, demonstrating their reliability, and reflecting their advantages.
1. Process
In January 2020, kzs.ru again approached us with the task of designing an exhibition stand for the largest international exhibition at Crocus Expo, "Beautiful Houses" (March 12-15, 2020). The goal was to showcase the @kzs.group group of companies, which includes the Korolev Piling Plant itself and six other divisions. A simple, geometric stand was erected on an open 32-meter (8x4) platform. The basic shape was replicated by the frame, which, like many other elements, was manufactured at the client's factory. Lighting and LED strips highlight the products and surroundings in the otherwise dark stand.
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2. Result
It should be noted that bright colors, simple shapes, lighting elements, and clever space zoning helped the first stand, which participated in two exhibitions in Moscow (the 32nd exhibition of wooden houses, engineering systems, and finishing materials “Country House” from October 3-6, 2019) at the Sokolniki Exhibition and Convention Center and the Russian Architectural Salon «Beautiful Houses» (October 24-27, 2019) at the Crocus Expo IEC), receive diplomas for “Efficient organization of the stand” and «Vivid embodiment of corporate identity.».
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Project team
Queen Dasha
Lead designer
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