EuroChem brand book«
Customer
EuroChem Agroset
Briefly
EuroChem Mineral and Chemical Company JSC is Russia's largest vertically integrated global agrochemical company.
The brand's primary colors are inspired by the natural hues of cultures, a vibrant and earthy palette of life and growth.
The brand book outlined the company's mission, positioning, key events, communication channels, and other aspects of its activities.
Each crop is converted into a 3D model and represented as a complex three-dimensional object consisting of a grid of square and/or triangular polygons.
This graphic accompaniment implies several interpretation options:
• healthy agriculture as a result of innovative technologies;
• agriculture as a natural value, as a result of the diligent and labor-intensive work of EuroChem Agroset;
• protected agriculture. .
