Design concept for the Open Innovations Forum
2018
Spatial design
Customer
R.I.M. Communications Agency for the Open Innovations 2019 Forum«
Briefly
In 2019, we participated in the design concept for the "Discovery of Innovation" forum, designing the navigation system and exhibition stands.
branding,
event
For the "Discovery of Innovation" forum, we developed a concept reflecting digital disruption and the pixel world. In addition to visual technology, we chose a generative program as the tool for creating the layouts.
1. Process
Tool
All layouts were created using a program specifically written for this project. Based on a preset color spectrum taken from the brand book and their percentage ratios, it automatically fills the specified object with pixelated squares. This type of design, which utilizes digital programs, is called generative, which is also innovative in the fields of science and art.
Navigation
Outdoor navigation included various floor stands, as well as stickers and billboards, transport stickers, navigation steles, signs, and floor stickers.
Interior design
Design of the media zone, atrium with a stage, startup zone, and several thematic zones: education, government, infrastructure, healthcare, computer technology, manufacturing, and agriculture.
All layouts were created using a program specifically written for this project. Based on a preset color spectrum taken from the brand book and their percentage ratios, it automatically fills the specified object with pixelated squares. This type of design, which utilizes digital programs, is called generative, which is also innovative in the fields of science and art.
Navigation
Outdoor navigation included various floor stands, as well as stickers and billboards, transport stickers, navigation steles, signs, and floor stickers.
Interior design
Design of the media zone, atrium with a stage, startup zone, and several thematic zones: education, government, infrastructure, healthcare, computer technology, manufacturing, and agriculture.
1/3
2. Result
Each zone has a unique design that maintains the overall style of the event.
1/5
Previous project
