Design of EuroChem customer centers«
Customer
EuroChem Agroset
Briefly
The agrochemical company EuroChem approached us in 2018 to develop a construction management project. We developed concepts for the exteriors and interiors of the customer centers.
Concept
To create a unified look for all EuroChem Agroset customer centers, a pattern was developed that allows a single graphic element to adapt to all building types and harmoniously encircle their façades. The pattern's shape mimics the angle of the mineral—the logo's graphic element.
Exterior
We have developed a list of exterior media for outdoor advertising of customer centers.
Interior
In addition to advertising materials, we developed space zoning and the overall design of the center's interiors.
Special cabinets for product display, as well as containers for storing bulk fertilizers, were designed for the project.
Implementation
On September 25, a new customer service center for EuroChem opened in the village of Starovelichkovskaya, Krasnodar Krai.
During the construction of the new customer center, all conceptual solutions proposed in the guidelines were implemented. The building's façade was redesigned to reflect the new design, a POS system was installed, and the interiors were redesigned to match the proposed materials.