EuroChem Customer Center Design - Brandy Portfolio

Design of EuroChem customer centers«

2018
Branding

Customer

EuroChem Agroset

Briefly

The agrochemical company EuroChem approached us in 2018 to develop a construction management project. We developed concepts for the exteriors and interiors of the customer centers.

branding
The visual communication of EuroChem Agroset's customer centers was intended to become a symbol of "innovation in agriculture," emphasizing the undeniable facts that new technologies have been implemented, work processes have been modernized, and work has become more enjoyable, profitable, and rewarding.

Concept

To create a unified look for all EuroChem Agroset customer centers, a pattern was developed that allows a single graphic element to adapt to all building types and harmoniously encircle their façades. The pattern's shape mimics the angle of the mineral—the logo's graphic element.

Pattern Pattern

Exterior

We have developed a list of exterior media for outdoor advertising of customer centers.

Espo
Pos

Interior

In addition to advertising materials, we developed space zoning and the overall design of the center's interiors.

Reception Mockup
Pos
Stand

Special cabinets for product display, as well as containers for storing bulk fertilizers, were designed for the project.

Implementation

On September 25, a new customer service center for EuroChem opened in the village of Starovelichkovskaya, Krasnodar Krai.

This is a solemn and exciting event, yet long-awaited, opening up new prospects for local agricultural producers. Now, any farmer or smallholder can visit the distribution center to purchase fertilizers and receive comprehensive recommendations for their use.
Reception
Pos

During the construction of the new customer center, all conceptual solutions proposed in the guidelines were implemented. The building's façade was redesigned to reflect the new design, a POS system was installed, and the interiors were redesigned to match the proposed materials.

Opening of the EuroChem customer center in the village of Starovelichkovskaya © Photo by Elena Sineok, Yuga.ru

Project team

Queen Dasha
Designer