Guidelines for "Teacher of a Big Country"«

2023

Branding

Customer

Prosveshchenie Publishing House«

Briefly

We have developed guidelines for the "Teacher of a Big Country" project.

guideline, branding

«"Teacher of a Big Country" is a nationwide online project for educators from Prosveshchenie Publishing House. We needed to create a logo and guidelines that would fully capture the essence of the initiative—to express gratitude to mentors and teachers.

1. Process

We decided to choose the letter "U" based on its historical and cultural roots. We analyzed various spellings and ultimately settled on the symbol "ѹкъ," which in Old Church Slavonic means "science, teaching, learning" and is the prototype of the modern letter "U.".

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2. Result

The resulting logo is formed by a single, elegant line reminiscent of a ribbon and references a medal as an award for distinguished work. This idea is further developed in our guidelines, which demonstrate the use of the logo as a corporate identity element and also offer design options for the website and social media.