SINOTRUK exhibition stand
2023
Spatial design
Customer
BM Agency for Sinotruk
Briefly
We developed an exhibition stand concept for Sinotruk
visualization,
stand
Sinotruk is a Chinese truck manufacturer. Our task was to design an exhibition stand where the company could showcase its vehicles in a new market.
1. Process
After conducting a stylistic analysis, we chose a brutalist minimalist approach for the booth to emphasize the industrial yet modern look of the trucks. We used neural networks to create the initial sketches, which allowed us to determine the approximate appearance of the future booth and the relevance of the chosen approach in advance.
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2. Result
We wanted to emphasize the trucks' power, so concrete, metal, and glass were used as the primary materials. To lighten the appearance, the suspended structures were painted white. Combined with the vibrant floor typography and lighting elements, the result is an impressive, modern, and minimalist design.
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Project team
Kostyuk Andrey
Lead designer
Queen Dasha
Designer
Muslimova Karina
Designer
Khaliullin Marat
Designer
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