Guidelines for UTN
2024
Branding
Customer
LLC "UTN Group"«
Briefly
We developed branding and updated the logo for UTN, a company specializing in the development of automation systems.
guideline,
stand,
graphic design,
branding
UTN Group LLC provides a variety of control cabinet and automation system assembly services. We've updated our logo and developed a new corporate identity.
1. Process
We began developing the corporate identity by analyzing the current logo and proposed several new options while maintaining its original identity. Ultimately, the client settled on their old logo, whose geometry we refined. We chose arcs, reminiscent of the monogram, as well as a pattern resembling an equipment wiring diagram as signature elements.
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2. Result
We compiled all the key elements of UTN's new style into a brand book, maintaining continuity in some fonts and imagery. We continued the process by creating corporate identity media such as a business card, letterhead, brochure, and commercial proposal template.
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