JAECOO Exhibition Booth - Brandy Portfolio

JAECOO exhibition stand

2024
Spatial design

Customer

BM Agency for JAECOO

Briefly

We developed a test drive stand for JAECOO at Rosa Khutor«

visualization, stand
JAECOO is a modern Chinese car brand that embodies freedom and inner strength. We designed a stand that captured the attention of Rosa Khutor guests.

1. Process

When designing the stand, we were inspired by the natural surroundings and the SUV's modern appearance. The concrete walls and steel ceiling panel reflect the vehicle's technological sophistication and understated power, while the flowing lines of light and surrounding moss islands allude to the natural landscapes the future owner will explore.
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2. Result

The designed stand captures the atmosphere of the mountain ranges, pine forests, and rivers surrounding Rosa Khutor. The contrast of the selected materials and shapes creates a dynamic effect, highlighting the car and the brand's philosophy.
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Project team

Queen Dasha
Lead designer
Minyaev Artem
Designer