JAECOO exhibition stand
2024
Spatial design
Customer
BM Agency for JAECOO
Briefly
We developed a test drive stand for JAECOO at Rosa Khutor«
visualization,
stand
JAECOO is a modern Chinese car brand that embodies freedom and inner strength. We designed a stand that captured the attention of Rosa Khutor guests.
1. Process
When designing the stand, we were inspired by the natural surroundings and the SUV's modern appearance. The concrete walls and steel ceiling panel reflect the vehicle's technological sophistication and understated power, while the flowing lines of light and surrounding moss islands allude to the natural landscapes the future owner will explore.
2. Result
The designed stand captures the atmosphere of the mountain ranges, pine forests, and rivers surrounding Rosa Khutor. The contrast of the selected materials and shapes creates a dynamic effect, highlighting the car and the brand's philosophy.
Project team
Queen Dasha
Lead designer
Muslimova Karina
3D designer
Pospelova Sveta
Designer
Minyaev Artem
Designer